A question I frequently hear is “What’s the difference between search engine marketing (SEM) and search engine optimization (SEO)?” And while some business owners are interested in the technical differences, it’s often the case that the real...
I was talking to a prospective client and he asked me about Google AdWords. Specifically, he wanted to know what exactly AdWords was and how it could be used. This is a fairly common question, especially from owners of small businesses, so I thought it would be...
