Digital Marketing Link Roundup for July 1 – Marketing Trends and Lead Generation

Here’s this week’s roundup of the top digital marketing articles. Enjoy!

• SaaS Metrics and Advice
  • You’re In The Business Of Selling Promotions
  • Jason Lemkin raises $70M SaaS-focused fund
  • What is the Best Contracting Length for SaaS Companies?
  • EBITDA Equals Operating Cash Flow and Other Lies
  • How Healthy Is The SaaS IPO Market?
  • 5 Tips for Entrepreneurial Success From Gen. David Petraeus
  • Mark Cuban Has 3 Tips for Young Entrepreneurs

• Lead Generation and Conversion Tips
  • How to Use Facebook Ads to Generate Profitable Leads for Your Local Business
  • 8 Methods That Work (And Those That Don’t) For Conversion Optimization on Low-Traffic Websites
  • Which Lead Generation Tactics Get the Best Results?
  • How Conversion Barriers Can Actually Improve Customer Retention

• Search Engine Optimization
  • Google’s RankBrain and the Increasing Role of AI in SEO
  • How do people view search engine results pages?
  • 34% Of Google Search Results Are HTTPS
  • Nine SEO techniques that take less than 15 minutes
  • Google: Product Pricing Is Not A Ranking Factor

• Marketing Trends and Tools
  • James Bond, Dunder Mifflin, and the Future of Product Placement
  • Why Photoshop is no longer an “extra” skill for modern marketers
  • 23 Must-Have Tools for Your Marketing Stack
  • How digital marketers can get better results with less capital

• And a little Friday fun…
  • ODD NEWS: Couple Calls 911 After Being Held Hostage By Cat

Another (sad) entry for the looming animal uprising file. As always, email me if you see more…

About the Author Nick Perry is a marketing and digital strategy professional who has worked in both B2B and B2C environments. With deep experience in software, SaaS, and financial publications, he specializes in helping small- and medium-sized businesses build, grow, and optimize their digital marketing. He can be reached at (513) 279-2075 - or emailed directly.