Digital Marketing Link Roundup for June 24 – Growth Hacking and Advice for Entrepreneurs

Here’s this week’s roundup of the top digital marketing articles. Enjoy!

• SaaS Marketing and VC
  • Venture Capital Cooling Trend: “Wait And See” Mode Continues With Deal Volume Up 11%, Capital Deployment Down 8% YTD
  • SaaS Contract Length and Its Impact on Growth and Retention (registration required)
  • How to Market Your SaaS Business
  • Challenges from a Poor Initial Target Market
  • 5 Lessons Learned from a SaaS Home Run 

• Growth Hacking and Advice for Entrepreneurs
  • How an Entrepreneur With an Idea Can Develop Technical Expertise
  • The Anatomy of a Next-Gen Sales Rep
  • Growth Hacking: Creating a Wow! Moment
  • 6 Logical Fallacies That Can Ruin Your Growth
  • The Four Factors To Consider When Developing Your Startup’s Pricing Strategy

• Tactics for SEO and SEM
  • Google AdWords Click To Text Ads
  • Long Tail SEO: When & How to Target Low-Volume Keywords – Whiteboard Friday
  • Using Quality Score to Guide Optimizations: Google Best Practices (Official Google Guide)
  • The 9 Best Keyword Research Tools to Find the Right Keywords for SEO
  • How to improve your CTR using Google Search Console
  • More security notifications via Google Analytics

• Advertising Campaigns and Email Marketing
  • What Virtual Reality Will Mean for Advertising
  • 50 Perfect Font Combinations to Kickstart Your Next Design
  • A Close Look At The Numbers: Content Marketing in 2016
  • The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
  • 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
  • Just because they’re sharing, it doesn’t mean they’re reading
  • How to Get Through to Lazy Buyer Brain
  • 21 Juicy Prompts that Inspire Fascinating Content
  • 3 Landing Page Mistakes Sabotaging Your ROI
  • The Beginner’s Guide to Writing Facebook Ads

• And a little Friday fun…
  • Police: Large ‘bucking bull’ remains on the loose in Clearcreek Township
  • Monkey business: 12-pound primate escapes zoo enclosure
  • Zombie dog? Chupacabra? Mystery animal seen in cemetery

We start with two more entries for the looming animal uprising file (email me if you see more) and a “zombie dog/chupacabra” story. The clear highlight from the first story is this snippet – “Officials add that it’s not uncommon for bulls to get loose…” So, humans are regularly outsmarted by the bulls? And as far as the last story, does anyone else find it concerning that the police actually had to clarify that it wasn’t “a ‘zombie dog’ or mythical beast as some have speculated?”

About the Author Nick Perry is a marketing and digital strategy professional who has worked in both B2B and B2C environments. With deep experience in software, SaaS, and financial publications, he specializes in helping small- and medium-sized businesses build, grow, and optimize their digital marketing. He can be reached at (513) 279-2075 - or emailed directly.