Search Engine Marketing (SEM)

Google receives more than 5 billion search requests every day. Pay-per-click (PPC) ads on Google AdWords allow you to tap into this interest and drive new business. We can develop successful campaigns for you or help make your existing campaigns do more.

PPC Audits for Existing Accounts

• Assess current: account structure, conversion tracking, keyword bidding strategy, ad settings, ad copy, landing page copy, negative keywords, current metrics

Account Restructuring/Set Up

• Custom campaign development & strategy
• Conduct keyword research
• Deploy/Redeploy PPC account with recommended: account structure, conversion tracking, keyword bidding strategy, ad settings, ad copy (including dynamic keyword insertion into ads), landing page copy, negative keywords
• Set up a retargeting campaign to website visitors

On-Going Optimization

• Ongoing campaign review and optimization
• Keyword bid management and ad positioning optimization
• Continuous split-testing of ad copy
• Quality Score optimization
• Monthly PPC performance reports